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Because of the low cost and fierce competition, most enterprises rely on lowering the price of products to obtain the market. In this way, the profits of enterprises are very low, basically only to maintain production, but it is difficult to make money. The consequences are low product prices, low added value, low profits, and enterprises do not have enough funds for sustainable development. Domestic home hardware enterprises \"outward\" development trend is more obvious. At that time, although there were many enterprises within the industry, enterprises could not progress, the industry would be difficult to upgrade, leading to the survival of the fittest.
The CEO of Haohao International Group, which launched gold and diamond handles, believes that the hardware industry is gradually coming into the consumer's vision from the invisible brand. Low-price competition, imitation and OEM production are limited to a certain historical stage. With the development of industry and the upgrading of competition, improving the technological content of products, owning independent patents and designs, and focusing on brand building and marketing are the best choice for the long-term development of enterprises.
The trend of decorative Development of household hardware is obvious. Home hardware emphasizes more on its mechanical properties, rust-proof, moisture-proof and fatigue properties of movable parts. Nowadays, home furnishings increasingly require individualization and integrity. In addition to satisfying the above functions, home hardware should also have a bright decoration and integrity matching with the overall style of home furnishings.
Take the most common handle for example, in addition to stainless steel salad handles, there are black, bronze, chrome, pearl nickel and transparent paint on the market at present. In the shape, there are European, Chinese, conventional, special-shaped and so on, which can meet the diversified needs of consumers. What's more, Haoshanghao International Group introduced a pure gold handshake worth 108,000 yuan in 2008, and a 2-carat diamond handshake at the International Building Materials Decoration Expo in 2009.
Take furniture industry as an example, the quality and grade of furniture are mainly reflected in the selection of hardware accessories. The inconvenience of furniture use, to a large extent, is due to improper selection or lack of furniture hardware accessories. Industry proverb says:'As long as there are corresponding hardware accessories, very complex multi-functional furniture can be produced. Industry insiders said that the value of hardware accessories in furniture accounted for 5%, but operating comfort accounted for 85%. This shows the importance of hardware fittings in furniture.
Home hardware can be divided into general and special categories according to the settings. The former includes hinge, slide rail, etc. The latter includes bathroom hardware and kitchen hangings. Hinges, slides, hinge and locks are most frequently used in daily life, so they are more important. In recent years, due to the continuous improvement of consumer demand, greater demand and higher requirements have been put forward for hardware accessories.
For example, the electronic intelligent extraction introduced in the field of high-end cabinets abroad has realized the simple design of cabinet hardware \"no hand in hand\", \"hair-trigger\". The new type of damper and sliding rail can realize the cabinet drawer with strong load, no rebound and no leakage, and prolong the service life of the damper and sliding rail. In the integrated bathroom design, water temperature automatic adjustment bathroom accessories, card locks, automatic doors, induction switches and so on have also begun to enter people's lives, providing the necessary conditions for the development of home to the direction of intellectualization.
Intelligence is a major development trend of household hardware. Professional household life is becoming more and more important to individuals, and the comfort requirement of household is becoming higher and higher. Now people hope that the lazy lifestyle requires more and more humanized and intelligent hardware. This is more evident in the cabinet industry where hardware usage reaches 35%.
Without sufficient funds, the design and technology content of products can not be improved. Copying and accepting orders from overseas enterprises has become the ultimate choice for enterprises to survive. This will inevitably lead to the absence of domestic hardware accessories in the high-end market. Hardware occupies such an important position in the home. Hardware fittings of major famous brand furniture and cabinets are basically taken over by imported hardware enterprises such as Bailong and Heidishi European enterprises. The use of German or Italian hardware fittings has become the biggest selling point of furniture after plate. However, the domestic high-end home hardware market and the high-profit brand market are mostly occupied by imported hardware enterprises.
Home hardware enterprises are deeply aware of this point, \"Our future goal is to deeply intervene in the domestic high-end market, we are already doing research.\" A hardware manufacturer who has been doing OEM for a long time thinks that many domestic enterprises are very good at product quality because of long-term exporting abroad or making OEM for foreign capital.
\"The key is to change the past emphasis on production, brand light approach, strengthen brand management capabilities and corporate image strategic awareness, so that we will be able to obtain the proper market position.\" With the vigorous development of domestic cabinet and other household industries, most enterprises begin to pay attention to the vast domestic market, and export to domestic sales has become the focus of strategic development of enterprises.