n the low tide period of the development of the cabinet hardware industry, the industry association guides the whole industry to adjust the strategy, speeds up the transformation and restructuring. In the past, all the hardware exports have been mainly exported. Now the hardware exports will be grasped together with the domestic market and continue to develop the domestic cabinet hardware market. This positive driving effect is remarkable, triggering a comprehensive rebound in the hardware industry, especially in the domestic sales showing explosive growth.
Cabinet hardware fittings to meet the diversified needs of consumers
Cabinet hardware can be divided into ordinary and special categories according to settings. The former includes hinge, slide rail and so on. The latter includes bathroom hardware and kitchen hangings. Hinges, slides, hinge and locks are most frequently used in daily life, so they are more important.
In recent years, due to the continuous improvement of consumer demand, greater demand and higher requirements have been put forward for household hardware accessories. Take furniture industry as an example, the quality and grade of furniture are mainly reflected in the selection of hardware accessories. The inconvenience of furniture use, to a large extent, is due to improper selection or lack of furniture hardware accessories. Industry proverbs: as long as there are corresponding hardware accessories, very complex multi-functional furniture can be produced. Industry insiders said that the value of hardware accessories in furniture accounted for 5%, but operating comfort accounted for 85%. This shows the importance of hardware fittings in furniture.
Previously, cabinet household hardware emphasized more on its mechanical properties, rust-proof, moisture-proof, fatigue performance of movable parts and other qualities. Nowadays, home furnishings increasingly require individualization and integrity. In addition to satisfying the above functions, home hardware should also have a bright decoration and integrity matching with the overall style of home furnishings. Take the most common handle for example, in addition to stainless steel salad handles, there are black, bronze, chrome, pearl nickel and transparent paint on the market at present. In the shape, there are European, Chinese, conventional, special-shaped and so on, which can meet the diversified needs of consumers.
Intelligence is a major development trend of household hardware
Home life is becoming more and more important to individuals, and the comfort requirement of home is also getting higher and higher. Now people hope that the lazy lifestyle requires more and more humanized and intelligent hardware. Hardware occupies such an important position in the home, but most of the domestic high-end home hardware market and high-profit brand market are occupied by imported hardware enterprises. Major well-known brands of furniture and wardrobe hardware accessories are basically imported hardware enterprises such as Blum, Heidi Poetry and other European enterprises, the use of German or Italian hardware accessories has become the largest selling point of furniture after plate.
Among them, the use of household hardware to 35% of the cabinet industry is more obvious. For example, the electronic intelligent drawing introduced in the field of high-end cabinets abroad has realized the simple design of cabinets without handles, which can be triggered immediately. The use of new damp and sliding track has realized that the cabinet drawer has strong load, no rebound, no leakage, and prolonged the service life of damp and sliding track. In the integrated bathroom design, water temperature automatic adjustment bathroom accessories, card locks, automatic doors, induction switches and so on have also begun to enter people's lives, providing the necessary conditions for the development of home to the direction of intellectualization.
Cabinet Hardware Brand Image Need to Be a Strategy
With the vigorous development of domestic household industries such as wardrobes and bathrooms, most enterprises begin to pay attention to the vast domestic market, and export to domestic sales has become the focus of strategic development of enterprises. Home hardware enterprises are deeply aware of this point, our future goal is to deeply intervene in the domestic high-end market, we are already doing research. A hardware manufacturer who has been doing OEM for a long time thinks that many domestic enterprises are very good at product quality because of long-term exporting abroad or making OEM for foreign capital. The key is to change the previous practice of emphasizing production and belittling brand, strengthen brand management ability and strategic awareness of corporate image, so that we can certainly achieve the proper market position.
In the past few years, the trend of outward development of domestic household hardware enterprises was obvious. At that time, although there were many enterprises in the industry, most of them depended on lowering the price of their products to obtain the market because of the low cost and fierce competition. As a result, the profits of enterprises were very low, basically only to maintain production, but it was difficult to make money. The consequence was that the prices of products were low. With low added value and low profit, enterprises do not have enough funds for sustainable development.
It leads to the inexhaustible and the inexhaustible. Without sufficient funds, the design and technology content of products can not be improved. Copying and accepting orders from overseas enterprises has become the ultimate choice for enterprises to survive. This will inevitably lead to the absence of domestic hardware accessories in the high-end market.