With the increasing diversification of market demand, consumers'pursuit of quality and personality is getting higher and higher. Cabinet products with various functions and stylized shapes are also widely welcomed by many specific customer groups. Therefore, to meet the actual needs of consumers, enhance the use of cabinets, enhance the user-friendly use function, is the focus of many cabinet enterprises to strengthen aspects.
At present, there are hundreds of thousands of enterprises engaged in cabinet industry in China, forming a huge industrial system covering all provincial capitals, secondary cities and more than 90% of the county market. However, in such a prosperous and competitive market environment, there are few strong aircraft carrier cabinet enterprises.
Many domestic consumers prefer European brand cabinet products. In fact, from the practical point of view, domestic cabinets to a large extent more in line with the use of Chinese habits, quality is not necessarily worse than foreign brands.
In the environment of comparable strength and serious homogeneous competition of many cabinet enterprises, quite a number of enterprises lack long-term analysis of the overall brand and marketing operation. The cabinet quality is uneven, the overall image of the industry is damaged, and the fiercer the market competition, the smaller the profit margin.
Some insiders pointed out that China's cabinet industry is now in the mid-stage of development. With the tightening of upstream real estate consumption, the demand of cabinet market has dropped sharply. In the fierce competition of competing for deer, many cabinet enterprises have started strategic thinking. From the focus on sales at the initial stage of development to the focus on quality, design and brand operation, they have focused on product positioning, creating characteristic products with their own brand cultural characteristics, and seeking more development. Strength marketing.
In recent years, the high-end market has become the focus battlefield of many cabinet brands. On the one hand, high-end products play a great role in promoting profits and brand value. On the other hand, the current consumption level of Chinese cabinet consumers is mainly concentrated in high-end.
In order to locate high-end target customers, the cabinets produced by enterprises must also have corresponding quality, including cabinet design, overall material quality, hardware accessories, installation, follow-up services, etc. to the corresponding level. At the same time, taking the differentiated competition route has become an important way for some enterprises to find new ways to win the market.
With the increasing diversification of market demand, consumers'pursuit of quality and personality is getting higher and higher. Cabinet products with various functions and stylized shapes are also widely welcomed by many specific customer groups. Cabinet products are ultimately in use to reflect its true value, the same product is good or bad also vary from person to person.
Therefore, to meet the actual needs of consumers, enhance the use of cabinets, enhance the user-friendly use function, is the focus of many cabinet enterprises to strengthen aspects.