At present, there is no leading brand of Chinese cabinet hardware brand. However, from the design, service and popularity of comprehensive evaluation, there are still a number of leading brands in the Chinese cabinet hardware industry. Although these brands have only a history of more than ten years, they are still developing rapidly in the Chinese cabinet hardware market. After the transformation of product power to brand power, they have laid a certain foundation in the cabinet industry.
Analysis of Cabinet Hardware Industry Brand Development Reasons
Brand power is the key and brand operation is the only way for domestic brands to occupy a dominant position, even a dominant position, just like domestic household appliances industry. In recent years, especially from 2007 to 2009, the cabinet hardware industry has experienced several twists and turns, many enterprises have begun to focus on brand promotion. Brand power is sales power, cabinet hardware enterprises are slowly accepting. At present, some of the most representative brands in China have embarked on the road of brand operation, and the market influence and sales volume have been rapidly improved, with remarkable results.
Brands can be stratified:
The first layer of brand: logo layer; the second layer of brand: information layer; the third layer of brand: concept layer; the fourth layer of brand: culture layer.
How do small and medium-sized hardware enterprises carry out brand building?
We can see that the brand is not the patent of small and medium-sized hardware enterprises. Small and medium-sized hardware enterprises can determine their own brand level and carry out brand building according to their actual situation.
Main Layer of Label: Label is the foundation of a brand. Any brand activity can only provide convenience for consumers to choose products of this brand. At the same time, the implementation of the logo layer is relatively simple, without excessive investment in funds and personnel. In the brand building of small and medium-sized hardware enterprises, they can focus on the design of the logo, and strive for the novelty, uniqueness and attractiveness of the logo. Improve the efficiency of brand communication and enhance consumers'memory of brand.
Pay attention to the application of information layer: For small and medium-sized hardware enterprises which can not carry out a large amount of advertising investment and public relations activities, the channels of disseminating information are extremely limited. Therefore, the brand information layer is responsible for the information dissemination of small and medium-sized hardware enterprises. Therefore, it is very important for brand building to give products a brand name that can convey product information, design commodity packaging that can carry the information of small and medium-sized hardware enterprises and products, and pay attention to the news effect of information of small and medium-sized hardware enterprises.